Most of the internet marketers are doing the same old mistake of sending their ppc ads straight into the merchant website. I don’t see a mistake that can be bigger than this for an online business. If you are already spending money on ppc, why you are not building a list at the same time?
You need to use your hard earned money and squeeze it as much as you can. When you are sending them directly to the merchant site you are loosing money here!
You need to have a connecting landing page if you want to use your money as you should be. You have to setup a simple opt-in landing page for people who click on your ad so that you don’t lose the visitor right after he left the publisher website. You can send email promotions to him even after he left and squeeze the sale. Do you know that 95% of the population will never buy on the first visit of a sales page?
Based on that you should understand that you just can’t waste your money just like that, a true marketer will never leave a prospect before he purchased a product.
Whenever you are thinking to start a new campaign, you should always build a landing page with an opt-in box for people to subscribe to your list. Your thank you page should lead to the publisher website, and if the visitor didn’t made a purchase, you still have the chance to make a sale afterwords.
Not only that. When you have a good and relevant landing page for your adwords campaign, Google will actually lower your cost per click (CPC) and you’ll be able to be higher in the sponsored results and pay less than the others. This is the secret that the guru’s are not telling you about, so be sure to use it as fast as you can.
Until the next post,
Mike G
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