There is a stage where you start to understand that a sales letter without something appealing to attract more people and convince them will just not work. There are a lot of things that you can add to your sales page, and the most popular today are audio and video on a sales page.
Adding audio recording of you explaining the benefits of your product can boost your conversion rate by up to 200%. People will get a feeling they can trust you when you’re talking personally to them in your audio recording. Having such a personal touch in your sales page will increase your sales and will get those buyers back to you again and again because they feel they truest you more.
So how you can add audio to your sales page?
There are all kinds of tools who let you add audio recording to a sales page. The first thing you’ll need to do is to record yourself. Next you’ll have to upload your recording to your hosting account (server) and get a flash player. You can find the best flash player which all the guru’s are using HERE.
The great thing about this player is that you can add it to a wordpress blog and to a regular sales page too. All you have to do to upload it is to add a few lines into your home page, and point it to the mp3 file of your recording. If you’re using wordpress than the installation is even easier. You simply need to install a new plugin that will take care of all the work for you. Go to your admin panel and activate the plugin, and BAM! Everything is in place.
Now you can understand why all the so called guru’s are using the audio recordings on their sales page. Every tool that can help you reach your visitors in a more personal way will increase your conversions. On the next post I will show you how to add video to a sales page or into your blog.
Blogging for your success,
Mike G
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Fri, Jun 26, 2009
Article Marketing